Consumers have totally given up on the traditional ways of marketing. They now possess a DVR for skipping advertising on television, they often overlook the advertisements in the magazines and they have now become totally used to the online surfing option. They have become so addicted to this option that now they can take information from the internet without caring for the buttons and banners.
The smart marketers now understand that the traditional ways of marketing has become less efficient with time and also that there has to be some better way of doing it.
The main purpose of content marketing is attracting as well as retaining the customers by continuously creating as well as curating valuable and relevant content with an intention to enhance or change the behavior of the consumers. It’s an ongoing process which is integrated best into the overall strategy of marketing. It focuses on owning the media and not renting it.
Basically, it is the art to communicate with the customers as well as prospects without actually selling. It’s a non-interruption marketing strategy. In place of pitching your business to the prospective customers, you would be delivering info which makes the buyers even more intelligent. The main essence of the content strategy is a belief that if the businesses deliver consistent, ongoing and valuable info to the buyers, then they would ultimately reward them.
Businesses like Microsoft, P&G, Cisco, John Deere, etc. are employing Content marketing. It is also executed and developed by the small scale businesses and one person across the globe. The reason for this is because it works.
Content is the past, present and future of marketing
Just go through the definition of content marketing. But, just forget about the relevance and value of content marketing. This is how you will understand the different between Content marketing and other Informational trash which you receive from the businesses which try to sell you their stuff. The companies send information to us, but it is just that it is not at all valuable or relevant to us.
Marketing experts and thought leaders from throughout the world have summed up that Content marketing is the present as well as future of marketing.
Marketing is not possible without good content
Irrespective of the type of tactics of marketing you employ, Content Marketing needs to be a part of the process you choose and nothing separate. High quality content is a part of all types of marketing.
- Social media marketing- content marketing strategies come before the social media strategies
- SEO- search engines reward the businesses which publish high quality, and consistent content
- PR- successful PR tactics address the issues which the readers actually care for, and not about their business
- PPC- for PPC to efficiently work, you need good content
- Inbound Marketing- content is the key for driving inbound traffic as well as leads
So all these points very well explain why content marketing is important for a business.